Balancing the traditional roots of FAL with its modern approach to fragrance solutions can be tricky, especially in website design.
FAL specializes in developing customized fragrance solutions for various industries, which can be complex to communicate in a clear and accessible way on the website.
Use a clean, modern website design that incorporates elements of traditional craftsmanship, such as classic fonts or vintage color palettes, to honor the brand's history. Feature a blend of old and new in the visual content, like images of both historical and contemporary products or facilities, to create a cohesive brand narrative.
