PRAO offers a curated marketplace with diverse jewellery styles. The website needs to make it easy for customers to discover pieces that resonate with their personal style and facilitate a smooth shopping experience.
PRAO emphasizes that it only accepts the top 10% of submitted designs through a stringent “5 Step Quality Check.” This process ensures the highest standards of quality, craftsmanship, and innovation. The website must communicate this level of curation and exclusivity effectively.
Develop a dedicated section that details the curated marketplace model and the "5 Step Quality Check." Design an intuitive and visually appealing product catalog with categories for different types of jewellery, such as necklaces, earrings, bracelets, and rings. Use high-quality images and detailed descriptions to highlight the craftsmanship and unique features of each piece. Implement filtering options that allow users to browse by style, material, designer, or trend.
