Wiggles emphasizes the importance of listening to pets and their owners to understand their needs. The website needs to clearly convey this commitment to building trust and rapport with potential customers.
Wiggles emphasizes the use of scientific rigor in product development to ensure safety and effectiveness. The website needs to build trust by highlighting this commitment to scientific standards.
Create a "Science & Safety" section that provides an in-depth look at the research and testing processes behind Wiggles’ products. Feature interviews or quotes from the R&D team and veterinarians involved in product development. Include certifications, lab reports, and safety standards to reinforce the brand’s dedication to creating safe and effective solutions.